the solution:
Traditional display advertising doesn't work on the social web. Savvy content publishers and advertisers are turning to a new medium to more effectively reach audiences: social marketing applications. This includes widgets, meta-widgets, mashups, Facebook and MySpace applications and more.
Mixercast offers an end-to-end social marketing solution. With Mixercast's MCast platform, publishers and advertisers create, distribute and manage engaging content and brand experiences. These experiences drive user interaction and get shared with friends. Depending on your goals, social marketing applications, or 'Mixercasts', can be geared towards increasing awareness, increasing brand loyalty, driving sales, building a community or fan base--the possibilities are limitless. Activate your audience!
How to get started
To get started, drop us a note and tell us about your project.
If you're interested in creating lightweight widgets and mashups, we can set you up with self-service tools so your designers or engineers can create and launch applications on their own. You'll be able to customize themes for your brand, add widgets and media from your computer, the web, or our stock libraries and insert RSS feeds and links back to your site.
If you have grander ambitions, we have a staff of designers and engineers that can create and launch engaging social marketing applications for you. We'll also put in your hands advertising and monetization tools and extensive reporting on the location, usage and virality of your creations.
In addition, we give you the option to offer branded Mixercast tools on your own site. This way users can interact with your brand, create mashups and share their creations without leaving your site. By the way, you are always in control of your widgets and mashups:
- You decide whether users can add their own content
- You retain control of your media even if you let users add their own content
- You can change the content of any widget already out in the wild at any time from one location
- You decide what sites your widget will work on
- And, you can end a campaign at any time.
Happy Mixing!
